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Ep 16 When your friends treat your business like a hobby

Listen To My Latest Podcast Episode: Ep 16 When your friends treat your business like a hobby


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Welcome to the Life-Friendly Business Podcast where we lift the lid on the reality of running a business around family life and shine a light on the mindset gremlins which may well be stopping you from stepping in to your zone of genius.

Business Mentor, Erin Thomas Wong, will be digging in to the topics that matter to YOU and sharing the stories of women striving to build life-friendly businesses on their own terms.

If you want to grow and scale a business that works in harmony with your family and your life, this podcast is for you!

In this first episode we talk about what this term actually means - which may be different for each of you. When we talk about ‘doing it on our own terms’, what does that look like for you? What are your non-negotiables when it comes to balancing work and family life?

I explain how I have designed my own Life-Friendly Business and offer you the opportunity to reflect on how life-friendly your business currently is, and what you might need to change in order to achieve the work/life balance you desire.

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13 years, 5 businesses, 2 children, 1 international move. In this episode I share my story of leaving a successful career in TV production in 2008 to start my own business and create a better work/life balance. I talk about the importance of surrounding yourself with people who 'get it', the challenges of operating a business with little ones around and how my business has actually been my saviour.


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Do you spend way too much time comparing yourself to others? Feeling like you're not achieving enough? Not earning enough? Not progressing enough? Instead of focusing on our own measures of success, and what that looks like to us, we get paralysed by trying to compete with what we 'think' success means to everyone else. 

I'm going to say something a bit controversial here... for me, 'success' isn't just about how much money I make. It's about how I FEEL.

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There is a crucial element to running your own life-friendly business....If you're feeling overwhelmed, or resentful towards your business, or even your clients, THIS is what you're missing.

As a small business owner, we need to be protecting our energy. We need to be super focused. We need to be extra protective of our time. In this episode I will share the piece of the jigsaw you may well be missing, and help you to get it in place.

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This podcast is all about doing it on your own terms, and my guest today, Laura Robinson, Founder of Worditude is most certainly carving her own path. 

Laura is a digital copywriter and conversion specialist with more than 10 years experience helping online businesses make more sales.

She speaks candidly about the challenges she faces and the reality of running a business whilst home educating her sons.

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When everything feels too much because you're wearing too many hats - caring for kids, caring for relatives, dealing with stress, life admin, it can be tempting to take a step back and press 'pause' in your business.

But it's important that you put things in place to keep the engine warm (i.e. your business!) so that you don't lose the momentum you have built. 

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It took me 8 years to finally step up and feel confident about getting visible. I don't want you to wait that long, so in this episode I'm sharing the mindset shifts that I had to get me to that point, so that you can start putting yourself out there today.

If you want to get your message out there, to sell your product or service, to help more people, and to make more sales, then you need to do this one thing.

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Louise Brogan is a LinkedIn Consultant, host of 'The LinkedIn with Louise Podcast' and International Speaker.

In this episode she shares her story of having 3 children under 5, setting up a bricks and mortar shop whilst also working part time, and how that experience was the catalyst for launching her now much more life-friendly online business.

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Little did I know over 5 years ago when I launched my business that I would find myself in a storm of controversy around the term 'Mumpreneur'.

Further to being invited on the BBC Radio 4's Woman's Hour, in this episode we discuss the ongoing debate about whether highlighting our status as mothers when talking about our businesses is a good or a bad thing.


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Carly Rose is an Online Business Manager who has used her 10 years of PA experience in the corporate world to create a business on her own terms. She has now exceeded her previous full time salary working part time around her two young boys.

We discuss the difficult decisions she has made lately in order to keep her business life-friendly, and how she is pivoting her model to help more women find the same balance with their VA businesses.

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Do you feel like one day you're going to get found out? That people will realise you don't know what you're talking about? That you are no good at what you do? If this resonates with you, you may well be suffering from imposter syndrome. And you're certainly not alone.

In this episode we discuss what imposter syndrome is, why we might be feeling it, and how to stop it from paralysing you in your business.


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This week my guest is Awena, the founder of Motherhood Transitions and The Awoken Woman Journey. She is an Occupational Therapist, Coach, Matrescence expert, co-researcher, and trainer.

In this interview Awena explains how when she first started her business, she was swept up with the relentless online chatter about becoming a 6 or 7 figure business owner within a matter of months of starting your own business. She was so passionate and focused on growing and scaling that it became all consuming, that she realised she was neglecting the thing that was most important in her life - her family.

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When life throws a curveball at you, how do you react? In this episode we talk about taking back the power when everything feels out of your control.

I share this golden nugget of inspiration I learned at the Tony Robbins Unleash The Power Within 4 day immersive coaching event.

Knowing this one thing, will change your life.

Listen now to this bite-sized episode.



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When I chat to women about their experiences of running a small business, often as a solopreneur, one of the common challenges they face is how incredibly lonely it can be. Especially if they've come from a corporate background where they worked in a team of people.

This is why it is SO important to find your tribe, and to connect with like-minded women who understand the trials and tribulations of running a business (and juggling a family), but who are also just as driven and motivated as you are.

In this short episode I share 3 tips to help you beat the isolation.

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Have you ever had one of those moments when it feels like now is the time to step up? That everything feels aligned and that you whole heartedly believe that you can make this work? Maybe that moment is now, or maybe you'll have that moment after listening to this episode!

It's a hugely exciting place to be, but sometimes the smallest things can knock us off track and make us question whether 'stepping up' is for us.

In this episode I share my own journey of stepping up and taking my business to the next level. I explain the decisions I made and what almost stopped me in my tracks.

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Do you get frustrated when your nearest and dearest treat your business like a hobby? When they assume you can stop what you're doing at the drop of a hat, because you work at home, and what you're doing can't be that important, right?!

What can be especially hard is when you allow what you think other people are thinking about you, to actually effect how you see yourself.

We discuss how you can protect yourself from other people's misguided perceptions of your business, plus how to project the image of yourself that you want them to see.

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Hi, I'm Erin and I'm a Business Mentor, Speaker, Author & host of The Life-Friendly Business Podcast.

I've been running my own business for 13 years whilst bringing up my two sons and I’ve helped 1000s of women build a successful business that works in harmony with their life.

From Celebrity Wife Swap to multi-business-owning entrepreneur, via a family move to the Middle East (and back again) - read my story here.