Not everybody gets it.
You want a successful business that pays you well - but you don’t want to compromise your health (and sanity) to achieve it.
You want to enjoy your home life - but that doesn’t mean you lack ambition.
You want to do it your way - but you don’t want to feel like you’re winging it, faking it, playing at it.
Inside The Cocoon we get it.
Surround yourself with other women committed to building, developing and enjoying their life-friendly business.
Learn, implement, progress by taking what you need from our huge library of resources.
And be supported by an experienced business mentor who’s helped hundreds of women develop their own life-friendly business.
Would you like a business that encompasses the 7 core principles of a life-friendly business?
Gives you the flexibility to work to your own schedule
So you can fit your work around your family, friends, hobbies, health needs, and caring responsibilities and still run a successful business.
Energises and inspires you
Spend your time doing work you enjoy, lean into your areas of expertise, and run your business in a way that enhances (not compromises) your mental and physical wellbeing.
Supports the income you need or desire
Flexibility and enjoyable work does NOT mean you have to accept low pay. Your life-friendly business can support the lifestyle and the income you want, when you’re selling the right thing, at the right price, to the right people.
Is run on your own terms
Ditch those feelings of faking it, or playing at it - you are a business woman, which means you get to let go of all the ‘shoulds’, and set your own boundaries and way of doing things.
Is led by the best boss - You!
Guilt trips, ‘shoulds’ and self-flagellation are prohibited in the Cocoon. Your Life-Friendly Business needs a leader who can make quick, confident decisions, take inspired action, and treat themselves with compassion and grace.
Strategically relies on support from others
You’ve probably noticed by now that it’s not possible to do everything all by yourself. Inside the Cocoon we explore how outsourcing, investing in training & mentoring, and accepting help at home can all contribute to making our Life-Friendly Business more successful.
Is built on smart work (not hard work, hustle or burn out)
Focusing on the right things at the right time, working with your energy (not against it) and having systems and processes in place to support the work activities you do regularly will all help you achieve more in less time.
Hi, I'm Erin and back in 2008, after having my first child, I left my career in TV production to find a better work-life balance.
Like most new mums, my priorities had shifted, and I was excited at the idea of starting a new chapter.
At first though, I felt quite lost. I missed having a busy, successful career. But too much had changed in my life to go back – I needed a new challenge, I loved being a mum but I still needed something for me, something that would work around my new daily schedule as a parent.
And so, with a 6 month old in tow, I invested in a franchise and entered a whole new world of being a business owner. It was a HUGE learning curve, but it felt incredibly liberating too.
Suddenly I felt more like ‘me’ again.
But it wasn’t easy. After becoming a mum my confidence dissolved and here I was trying to learn a whole new set of skills, often while sleep-deprived. I felt overwhelmed and doubted myself constantly.
During one low point however, I had a realisation. What I missed most from my old career wasn't the work itself, but being around other people with a shared purpose. Fun, like-minded people to share the highs and lows of the journey.
So I went looking for other women who were running businesses after having children, and together with another mum I founded a local networking group. The group flourished and we all supported each other, growing in confidence as business owners at the same time. My business partner and I were honoured in The Houses of Parliament for our work supporting small businesses, and this is when I really recognised the positive impact that I could have on other people’s lives.
By now I was addicted to working for myself and having the freedom to develop my ideas and launch new products.
But in 2015 my family and I unexpectedly moved to Abu Dhabi for a year, and I was back to feeling isolated and alone as a business owner. This time I knew that it didn’t need to be this way. I had fire in my belly, I knew that I had what it took to build a scalable business, I just needed to find a new crowd of business-minded women to share the journey with.
And that's why I decided to create The Cocoon.
How The Cocoon Enables Your Life-Friendly Business
1. The Training
An extensive vault of video masterclasses to build your business skills and fast-track your personal development plus monthly live interactive sessions.
2. The Community
A private community of like-minded women in business ready to give you sisterhood & support, so you'll always have a safe space to share your highs and lows.
3. The Mentorship
The Cocoon exists because I believe that building a business you love is hard enough without trying to do everything on your own.
I'm here to help you save time, avoid costly mistakes, and stay sane!
1. The Training
Structured into these 6 areas, designed to help you create your life-friendly business.
Click the + sign for more information on each category.
The Cocoon is a fully online training and membership program that's available to you 24x7 via your laptop, tablet or smartphone.
1. Making and Achieving Plans
2. Let's Talk Business
3. How The World Sees You
4. Your Online Storefront
5. Time Bending
6. Self Mastery
2. The Community
Support, encouragement, shared experience, opportunities to collaborate, potential customers, and lifelong friends.
-1- The Cocoon members-only Facebook group
The Facebook group is your go-to for advice, feedback and motivation/reassurance/inspiration from other life-friendly business owners.
Building a life-friendly business can be tough, especially if your friends and family don’t understand this path you’ve chosen.
You want a successful business that pays you well, and allows you to work flexibly, on your terms, without compromising your family life or well-being. It’s just not the sort of thing you can discuss with mums at the school gate, or with your sister over Sunday dinner.
That's where the amazing Cocoon Facebook group comes in. It's filled with like-minded women who'll support you every step of the way. They'll give you a virtual hug when you need it the most and a high five when you've had a win.
-2- Co-working sessions
Like having a running buddy - but for work! Join us for our live co-working sessions via Zoom, commit to what you’ll be working on, and get it done. We will each share in the chat what we are going to work on, and then get our heads down (on mute, video on or off) and work together for 45 minutes, and then report back on what we’ve ticked off.
-3- Networking sessions
A gathering around the virtual water cooler. Take this opportunity to meet your fellow members over Zoom and enjoy an informal chat over coffee. Get advice, feedback, share your wins and your challenges and enjoy the sisterhood on offer. This is often the place where collaborations and future 1:1 connections are born.
3. The Mentorship
I’ve supported 100s of women in building their life-friendly businesses and I’m here to make sure you have everything you need to build yours.
In The Cocoon I am there to answer your questions, and if I don’t know the answer, I’ll have an expert on hand who does!
As a new member you’ll be guided through a process to review where you are now and what kind of changes would have the biggest impact in the shortest time. You’ll be invited to email me this information, or hop on a call, and I’ll recommend a bespoke list of training to help you hit the ground running!
During your time as a Member to get help you can either post your question in the Facebook group, send me a private email, or submit your question through the online form to be answered on our monthly Business Clinic session..
And that's not all...
Even with 24x7 access to our awesome masterclasses, you'll sometimes hit a roadblock. Maybe you're unsure how a specific strategy applies to your business. Or perhaps you come across a situation that we haven't covered in the masterclasses.
Don't worry, because the very same experts who've created our training are active within our community and are on-hand to answer your questions and get you moving again.
(And by the way, we understand that your business isn't restricted to the 9-to-5 so neither is our support.)
How to Get The Most From Your Membership
Once you sign up you'll have immediate access to The Cocoon.
The Life-Friendly Business Success Staircase is a simple planning process and will get you up and running in less than an hour:
Use the Life-Friendly Business 7 core principle checklist to see where your business is right now
Use The Wheel of Pragmatic Progress to identify the 2 or 3 highest priority areas for you to focus on.
Use The Scheduling For Success exercise to set your own timescale to do this work - only you know what’s realistic for you while juggling your work, your home life, your wellbeing and any caring responsibilities you have.
Next step is to Set Your Intention by completing the form inside The Cocoon membership platform
Erin will be in touch to connect you with the training, resources and events that will best help you achieve your plans.
How do I know if I'm ready?
Perfect for you if:
- You're ready to stop spinning your wheels and wasting time
- You want your next steps strategically planned so you can start getting results
- You're overwhelmed by doing this on your own and wish you had someone to bounce ideas off
- You find yourself paralyzed with overthinking and procrastination
- You want to surround yourself with uplifting, supportive women
Not for you if:
- You aren't a self starter
- You need a bespoke strategy laid out for you (Check out my 1:1 Mentoring for this)
- You aren't ready to take the necessary steps to move your business to the next level
- You're not willing to carve out time to make the most of your Membership
- You haven't got a business idea yet
If you're not quite ready to invest in your business growth, you can get loads of tips and inspiration from The Life-Friendly Business Podcast. Tune in here.
Wait, what's included again?
Your Cocoon Membership includes:
✔ Huge library of lessons - videos, workbooks - around the 6 key areas
✔ Private Facebook group
✔ Live interactive sessions
✔ Networking opportunities
✔ Priority access for events
✔ Access to experts and peers knowledge
✔ A 1:1 20 minute Orientation call with Erin