Build a business that fits your actual life.
Because you shouldn't have to build your business as though you have unlimited time, endless energy and no responsibilities outside work.
The Cocoon helps women become Life-Friendly CEOs - creating businesses that work financially, honour their real-life capacity and stop them feeling like they have to carry everything on their own.
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"It's worth its weight in gold!" - Gemma
"The Cocoon is a goldmine!" - Nina
Join The Cocoon TodayIf youâre trying to grow a business around family life, caring responsibilities, limited time, health challenges or just the reality of being a woman with a lot on her plateâŚ
youâre not behind, and youâre not doing it wrong. You just need a better way to grow.
The Cocoon is my membership for women who want a business that works in real life - not just on paper.
Itâs where youâll get the structure, support, clarity and community to stop constantly firefighting, make progress that actually feels sustainable, and build a business that supports your life rather than swallowing it whole.
Join The Cocoon Today
The Problem isn't you.
It's the way you've been told to build a business.
Most business advice assumes unlimited time, endless energy and the ability to work whenever needed.
But real life doesnât work like that.
Maybe youâre trying to grow your business around school runs, client work, family life, caring responsibilities, health challenges or a brain thatâs already carrying far too much.
Maybe youâre working hard, but still feel like youâre constantly behind.
Maybe youâre trying to make the business work financially, while also protecting your energy, being present at home and not letting work creep into every corner of your life.
No wonder it feels hard.
The Cocoon is different because it helps you build a business around
Inside The Cocoon, youâll get the support, structure and breathing room to grow your business in a way that actually works for you.
â The Life-Friendly CEO 90-Day Pathway
Stop trying to figure everything out at once.
The Life-Friendly CEO Pathway gives you a clear, step-by-step way to focus on what matters, stop getting lost in the day-to-day and build a business that feels simpler, calmer and more sustainable.
â A supportive business community
No more doing business on your own.
The Cocoon is full of women who understand what itâs like to build a business around family life, real responsibilities and limited capacity - so youâve always got somewhere to ask questions, get perspective and feel less alone.
â Fresh ideas and practical learning
Practical guidance to help you move forward with more confidence and less second-guessing.
No fluff, no pressure to do all the things - just useful ideas, fresh perspective and support you can actually apply in your business.
â Quarterly planning and clarity sessions
Step out of the day-to-day and make space to think.
These sessions help you get clear on what matters most, stop feeling pulled in a hundred directions and create a realistic plan that works with your time, energy and season of life.
â Networking and connection opportunities
Build meaningful relationships with women who get it.
Whether youâre looking for support, business friendships, collaboration opportunities or just people to bounce ideas off, youâll find them here.
â The Vault of business resources and training
A growing library of practical tools, templates and training designed to save you time, simplify your business and help you stop reinventing the wheel every time you get stuck.
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Join The Cocoon
You're trying to build a business around family life.
Youâre juggling clients, family, responsibilities, ideas, admin, marketing, money worries and everything in between.
You want the business to work.
You want it to make money. You want it to grow. You want it to feel worth it.
But you donât want it to cost you your health, your family time or every scrap of headspace youâve got left.
You donât need more pressure.
You need support, structure and a way of growing that works with your life rather than constantly fighting against it.
âWhen I joined The Cocoon I was completely overwhelmed, trying to do everything myself. Within weeks I felt calmer, knew what to focus on, and finally had a plan that didnât make me feel guilty when I needed to adjust it.â
- Keri Squibb
Success shouldn't require sacrificing your life.
You shouldnât have to choose between growing your business and being present for the people and things that matter most.
The goal isnât just âmore business growth.â
Itâs building a business that actually works in the context of your real life - financially, emotionally and practically.
Imagine where you could be 90 days from now:
- Clear on what actually matters, instead of trying to do everything at once
- More confident in your decisions and less stuck in overthinking
- Making progress without feeling like you have to work every spare hour
- Supported by women who understand the reality of running a business alongside real life
- More in control of your time, priorities and next steps
- Building a business that feels sustainable - not like one more thing youâre constantly trying to hold together
If that sounds like the kind of support you need, youâre in the right place.
Introducing The 90 Day Pathway
Inside The Cocoon, you'll follow my proven Life-Friendly Business Framework
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Over 90 days, you'll work through a step-by-step framework designed to help you build a business that supports your life - not one that takes over it.
Own
Step into your role as CEO.
Build strong foundations, create CEO habits and stop reacting to your business day-to-day.
You'll learn how to:
- Take ownership of your business growth
- Create dedicated CEO Time
- Start leading your business with intention
Align
Get clear on what you're really building.
Define success on your terms and create a business that supports the life you want to live.
You'll learn how to:
- Define your version of success
- Clarify your long-term vision
- Build around your real capacity
Simplify
Focus on what matters most.
Reduce overwhelm, make better decisions, create momentum and stop carrying everything around in your head.
You'll learn how to:
- Identify your highest-impact activities
- Make confident decisions
- Create momentum without burnout
- Build systems that support you
Shine
Become visible with confidence.
Learn how to share your expertise consistently, attract the right opportunities and grow your audience without spending all day on social media.
You'll learn how to:
- Increase your visibility
- Create content more consistently
- Build confidence in your marketing
- Become known for what you do
Evolve
Create sustainable growth.
Review what's working, refine what isn't and continue building a business that evolves alongside your life.
You'll learn how to:
- Review and refine your progress
- Make strategic decisions for the next season
- Continue growing in a sustainable, life-friendly way
The Result?
A calmer business. Better decisions. More confidence. More headspace. Greater visibility.
And a business that supports your life, instead of competing with it.
Become a Life-Friendly CEO
Over the next 90 days, youâll learn how to lead your business in a way that works with your real life - not against it.
That means building a business that can grow without relying on you to hold everything together, think about work 24/7 or squeeze business into every spare hour.
Inside The Cocoon, youâll get support to help you:
âď¸Get clear on what actually matters
So you can stop trying to do everything at once, stop getting lost in the day-to-day and know what deserves your time, attention and energy right now.
âď¸Make decisions with more confidence and less second-guessing
So youâre not constantly stuck in your own head, wondering what to prioritise, whether youâre doing enough or if youâre getting it all wrong.
âď¸Build a business around your real capacity
So you can make progress in a way that works with your family life, health, responsibilities and the season of life youâre in - without feeling guilty for not doing business like someone with a completely different life.
âď¸Create more structure, focus and momentum
So you can stop firefighting, stop reinventing the wheel and start moving forward with a clearer plan and a calmer head.
âď¸Grow in a way that feels sustainable - financially and personally
So youâre not just working hard and hoping for the best, but building a business that supports your income goals without swallowing your evenings, your energy or your family time.
âď¸Stop doing business alone
So when you feel stuck, overwhelmed or unsure what to do next, youâve got experienced support, fresh perspective and a community of women who genuinely get it.
The result?
A business that feels more manageable, more intentional and more possible.
- A clearer plan.
- More confidence.
- Better boundaries.
- More support.
- And a way of growing that works in the context of your actual life - not a fantasy version of it.
"There is no ulterior motive. I don't feel like I am failing. If I want to learn more I can, if I want to keep my head down for a few months, I can. It is always so supportive and the only place I think I can truly express how I feel about being a Mum in business."
- Marion Ellis
Meet Women Becoming Life-Friendly CEOs
Here's what we will work on together
Inside The Cocoon, you wonât be left trying to piece everything together for yourself.
Youâll follow a structured 90-day pathway designed to help you strengthen the foundations of your business, simplify what feels messy and focus on the things that will actually move you forward.
Through 12 practical modules, weâll work on the things that matter most when youâre trying to build a business around real life - like getting clear on your priorities, making better decisions, creating more structure, improving your visibility and building a business that feels more sustainable financially and personally.
So instead of constantly wondering what to work on next, second-guessing yourself or feeling like youâre always behind, youâll have a clear path to follow and support as you go.
And if youâre thinking, âThis sounds great, but I donât have time for another programme...â
Youâre not alone.
Most women join The Cocoon because they already have a lot on their plate.
Theyâre juggling clients, family life, responsibilities, admin, marketing, money worries and everything else that comes with running a business.
So the pathway is designed to work for busy business owners with limited time and capacity.
The modules are practical, focused and easy to work through in small chunks - so you can make progress without needing to clear your calendar, disappear for a day of training or add more pressure to your week.
In fact, many members find the time they invest is quickly returned through:
- clearer priorities
- faster decision-making
- less time spent overthinking
- less energy wasted on the wrong things
- more structure and momentum in the business
You wonât be left wondering where to start.
Youâll know what to focus on next - and youâll have support while you do it.
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I've only been a member for a couple of days but I am so glad I joined. There's so much amazing content, I'm learning new things straight away, and the support from other members is incredible.
More than a membership
âBelonging to a safe and supportive group is probably the biggest Cocoon Member win for meâŚ
to always have help whenever needed. This brings with it buckets of confidence and valuable knowledge to grow not only our businesses but to form wonderful friendships with other Cocoon members.
Since becoming a member I'm able to say yes to the things I really really want, and to say no to things that are not true for me without needing to be apologetic. Anything which seemed out of reach a year ago has now happened and I'm able to say 'I've smashed it' and not feel that dreaded imposter syndrome.
Any determined people who wish to build on their passions and learn how to grow their businesses in a supportive, happy and safe environment should certainly join The Cocoon.â
Bonita Elms, Bonita Bakes Fine Art Wedding Cake Designer
The Cocoon has given me so much!
- The courage to do Facebook Lives in the safe and secure group
- The confidence to attend networking events both in-person and online and make connections
- Somewhere which is judgment free to ask for opinions and advice
- Plus new clients who are all Cocoon members!
My favourite aspect of The Cocoon is being in a group with other women who are ALL your cheerleaders! The support from Erin and everyone is just amazing.
I'm feeling so much more confident at being visible - it's an on-going process as I'm a natural introvert but The Cocoon has really helped me progress such a lot.
Anyone who runs a business would benefit from The Cocoon especially those in the early years or those who are feeling stuck and need direction.
Jill Pryor Design
Why members stay
Because business is easier when you're not doing it alone.
The Cocoon combines practical training, supportive accountability and genuine connection.
It's a place where you can:
â Ask questions
â Share wins
â Learn from other business owners
â Access expert support
â Stay focused on what matters most
Without judgement, pressure or competition.
âThe Cocoon has been incredible for my business. The networking is friendly, Iâve made great connections that led to exciting partnerships, and Erinâs voice notes are like little bursts of motivation every time.â - Lisa Mountain Thompson
Small shifts. Meaningful progress.
âYou donât know what you donât knowâŚ
Being a Cocoon member has allowed me to meet lots of other women that offer services to support my business that I didn't previously know existed.
My favourite aspect of The Cocoon is being able to ask any question at any time and somebody being able to help you.
I would recommend The Cocoon to anybody that genuinely wants to grow their business - no matter what stage they are at. I am so much clearer and confident about what I do and what I can offer to others. I have found my micro-niche!
Gina Smith, Create Visual Aids
"Becoming a Cocoon member has given me more confidence, motivation, support
and lots of advice which really helped lift my business off the ground.
The Cocoon community is second to none and the business topics covered are varied. My âA Haâ moment was discovering what imposter syndrome means - and how common it is!
Women who want to learn and grow while supporting other women to do the same would benefit most from joining The Cocoon! I definitely feel like more of an expert in my field, and my confidence has grown hugely.
Felicity Sandford, Amazing Futures Ltd
Success doesn't always look like a revenue screenshot
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Inside The Cocoon we also celebrate:
â Taking school holidays off
â Creating boundaries
â Saying no to opportunities that don't fit
â Simplifying your business
â Protecting your energy
â Building sustainable revenue
â Feeling calmer and more focused
Because success isn't only one thing. It's creating a business that supports the life you want to live.
This is for you if...
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â You're tired of feeling like you're constantly behind
â You want your business to fit around your life, not the other way around
â You crave structure, support and accountability
â You want sustainable growth rather than burnout
â You're ready to become the CEO your business needs
We're building businesses differently
The Cocoon isn't just a membership.
It's a movement of women choosing to build successful businesses without sacrificing themselves in the process.
Because success should feel sustainable.
Because growth should work with real life.
Because you deserve a business that supports the life you're building it for.
Become a Life-Friendly CEO
Join today and start your 90-day pathway.
Stop trying to build your business the hard way. Build it in a way that works for your life.
You're not behind. You're not failing. You don't need to do more. You simply need a better way to grow.
And that's exactly what you'll find inside The Cocoon.
Join The CocoonMeet Erin
The Life-Friendly Business Mentor
I help women build businesses that work around their lives, not the other way around.
Since 2008, I've built businesses while raising my two sons and navigating all the realities that come with family life, changing capacity and competing priorities.
I know what it's like to want a successful business without sacrificing your wellbeing, your family or yourself in the process.
That's why I created the Life-Friendly Business Framework and The Cocoon.
Over the past decade, I've helped hundreds of women gain clarity, create momentum and build businesses that feel simpler, more sustainable and more aligned with the life they want to live.
I'm an award-winning Mentor, Author and Podcast host. But most importantly, someone who's right there with you, helping you become a Life-Friendly CEO.
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âErinâs advice was exactly what I needed to hear. She has this rare ability to make you feel completely understood and to guide you to the next step without overwhelming you. She genuinely cares about every single member.â - Jo Brianti
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Over 1500+ women supported ⢠Award-winning Mentor ⢠Author ⢠Podcast host ⢠Creator of the Life-Friendly Business Framework
Choose your Membership
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14-DAY MONEY-BACK GUARANTEE
I'm totally confident that once you get inside The Cocoon you're going to love it.
So I want it to be completely risk-free for you to give it a try. That's why every new member (monthly or annual) gets our 14-Day "No Questions Asked" Money Back Guarantee.
If you should decide for any reason that Cocoon membership is not right for you, and cancel within the first 14 days, you'll receive your money back in full.
After that, you can cancel at any time to ensure that no future payments will be taken.
Questions?
Feel free to email me at erin@lifefriendlybusiness.com
Real Women. Real Progress
Is The Cocoon right for me?
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If youâre hovering over the join button and wondering whether this is *really* the right fit, let me answer a few of the most common worries that come upâŚ
 âIâve been in business for years - is this going to be too basic for me?â
No.
The Cocoon isnât just for people at the very beginning.
A lot of the women inside have been running their businesses for years. Some already have clients, income and plenty of experience behind them. Theyâre not joining because they need a lesson on how to set up Instagram or write an invoice.
Theyâre joining because business has started to feel heavier than they want it to.
Because theyâve got a lot on their plate, and they want support to help them keep moving forward without carrying it all on their own.
Because they want to make better decisions, stop overthinking everything, and build a business that actually works with the life they have now - not the life they had when they first started.
So no, you donât need to be a beginner.
And you definitely donât need to have everything figured out either.
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 âIâm already stretched - what if I join and donât make the most of it?â
This is probably the most common worry of all.
Most women donât join The Cocoon because theyâve got loads of spare time and are looking for something else to fill it.
They join because theyâre already juggling clients, family life, admin, content, school runs, money worries and all the other moving parts of running a business â and they know they canât keep doing it all in their own head.
The Cocoon is designed to support busy women with real lives.
You do **not** need to show up to everything.
You do **not** need to work through every resource.
And you do **not** need to suddenly become the kind of person who has colour-coded CEO days and three spare hours every Tuesday.
Some members come to every call. Some dip into the training when they need help with something specific. Some mostly use the community and the coaching space to ask questions, get perspective and feel less alone.
You get to use it in the way that supports you best.
The point isnât to give you another thing to keep up with.
Itâs to give you a place to get clearer, feel supported and make better use of the time and energy you already have.
âIâm worried Iâll be investing in myself when I should be spending that money somewhere else.â
I get it.
When money feels tight, or your business income still feels a bit wobbly, it can be hard to justify spending money on support for *you*.
Especially if youâre used to putting everyone else first.
But if youâre stuck in overthinking, doing everything the hard way, or trying to figure it all out alone, that has a cost too.
It costs you time. It costs you headspace. It costs you confidence. And sometimes it keeps you stuck far longer than you need to be.
The Cocoon is here to help you make clearer decisions, stop carrying so much on your own, and build a business that works better for your life **and** your income.
This isnât about adding pressure.
Itâs about giving yourself support that makes the whole thing feel lighter, clearer and more doable.
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âIâm nervous about adding another monthly payment if Iâm not sure how long Iâll need it.â
Thatâs completely understandable.
Thereâs no long-term contract here, and no awkward back-and-forth if you decide itâs not the right time.
You can cancel whenever you need to.
Stay for as long as itâs helpful. Take a break if life gets full. Come back when youâre ready.
No pressure. No guilt. No hoops to jump through.
I want The Cocoon to feel supportive - not like something else youâre tied into.
So if youâre craving a calmer, more supported way to grow your business, youâre very welcome to come and try it.
Join The Cocoon Now
"It's not about clambering over each other to get to the top, it's about rising up together"
Hear Erin speak about how it feels to be in The Cocoon