Grow your business in a way that works for your lifeÂ
The Cocoon is your safe, supportive space to create clarity, take focused action, and feel confident in your next steps - without burning out or doing it all alone.
"It's worth its weight in gold!" - Gemma
"The Cocoon is a goldmine!" - Nina
Join The Cocoon Today!A life-friendly business really is possible
Right now, you might be:
- Spinning multiple plates - clients, marketing, finances, admin - and wishing it all felt more manageable
- Wanting your income to feel more predictable and steady
- Unsure where to focus next and finding it hard to make confident decisions
- Feeling pulled between running your business and having time for yourself and your family
- Wondering how to make it all work without your wellbeing being the first thing to give
You’re not doing anything “wrong” - running a business alongside everything else in life is a lot.
The good news? There’s a way to move forward that works with your reality, not against it.
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Imagine your business feeling calm, clear, and under control
- You know exactly where to focus your time and energy each week - and it feels achievable, not overwhelming
- You have a plan that bends with real life, instead of breaking when things change
- You’re attracting the right clients without hustle or burnout
- You feel confident in your decisions and proud of how you run your business
- You have a trusted space to share wins, untangle challenges, and get cheered on
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“When I joined The Cocoon I was completely overwhelmed, trying to do everything myself. Within weeks I felt calmer, knew what to focus on, and finally had a plan that didn’t make me feel guilty when I needed to adjust it.” - Keri Squibb
Introducing The Cocoon
Your Pathway to a Life-Friendly Business
A supportive membership for women in business who want to grow a profitable, purposeful sustainable business - without sacrificing their health, family time, or peace of mind.
The Cocoon is designed for women who:
✔ Want to grow a profitable, sustainable business without sacrificing wellbeing or family life
✔ Feel stretched too thin or unsure where to focus next
✔ Crave guidance, accountability, and connection with like-minded business owners
✔ Are ready to take action - even if it’s one small, meaningful step at a time
✔ Want support that adapts with them - whether they’re building strong foundations or stepping up to the next stage
If you’re ready to work in a way that fits your life, honours your priorities, and still moves you forward - you’ll feel right at home here.
Why wait to feel more supported?
Every month in The Cocoon is a chance to:
- Take intentional steps that actually move you forward
- Make decisions with more clarity and less second-guessing
- Create space in your business for the things that matter most
- Feel reassured that you’re not doing this alone
The sooner you start, the sooner you’ll feel more organised, confident, and supported - on your own terms.
“I’ve only been a member for a couple of days but I am so glad I joined. There’s so much amazing content, I’m learning new things straight away, and the support from other members is incredible.” - Sassy Smith
Your supportive pathway to a life-friendly business
Business breakthrough sessionÂ
Your private 30-minute 1:1 call with me comes first. We’ll talk about where your business is now, where you’d love it to be, and what’s getting in the way.
I’ll suggest practical, tailored ways to move forward using the tools, resources, and community inside The Cocoon. You’ll leave with a flexible action plan for the next month - designed to create quick wins and fit your reality.
Create your life-friendly business blueprint
A self-led course you can complete in under half a day to define exactly what “life-friendly” means for you, set your non-negotiables, and map out what needs to change. I'll help you evaluate and modify the blueprint of your business so the foundations you are building on will support the life-friendly business you crave.
Plan your next 90 days - your way
Using the Business Growth Plan workbook, you’ll uncover your biggest opportunities and create a 90-day focus that adapts as your life and business do. This isn’t about rigid deadlines - it’s about having a guiding structure that you can flex when needed.
Stay supported long-term
- Quarterly planning parties
- Clarity calls
- Live Q&A/networking calls
- New training
- A private community to help you keep taking steps forward - without burnout or pressure.
What you get inside The Cocoon
You won’t just get information - you’ll have practical guidance, personalised feedback, and a community walking alongside you.
You’ll get:
✔ Business breakthrough session - 30 minutes 1:1 with me to get clarity and a flexible next-step plan
✔ Signature five-phase framework, The Life-Friendly Business Blueprint, which will help you identify the changes you need to make to your business so that you can enjoy the success you crave (and deserve) while living a life you love
✔ The 90-day business growth plan workbook - a simple, adaptable structure for staying focused
✔ Quarterly planning parties - guided sessions to reflect, choose your priorities, and map out achievable actions
✔ Clarity exercises - short, focused prompts to cut through mental clutter and get moving
✔ Monthly networking + Q&A calls - share wins, ask questions, and get fresh ideas from other business owners and me
✔ Ongoing personalised advice - I’m active in the Facebook group and on live calls giving feedback and answering questions
✔ Private community - a safe, supportive space for accountability and celebration
✔ Exclusive perks - early access to offers and member-only discounts
“The Cocoon has been incredible for my business. The networking is friendly, I’ve made great connections that led to exciting partnerships, and Erin’s voice notes are like little bursts of motivation every time.” - Lisa Mountain Thompson
Your business and your wellbeing matter
You don’t have to race to keep up with someone else’s version of success. You can grow your business step by step, in a way that honours your life as well as your ambition.
"There is no ulterior motive. I don't feel like I am failing. If I want to learn more I can, if I want to keep my head down for a few months, I can. It is always so supportive and the only place I think I can truly express how I feel about being a Mum in business."
- Marion Ellis
Our Award Winning Community
I'm Erin
The Life-Friendly Business Mentor
I know what it’s like to want a thriving business without burning out.
Since leaving my TV production career in 2008, I’ve built and run businesses while raising my two sons - and I’ve learned how to grow sustainably without sacrificing my wellbeing or my family.
Over the past 9 years, I’ve helped hundreds of women create businesses that truly work for them - using my Life-Friendly Business framework to:
- Get clear on what success looks like for their life
- Build business foundations that support that vision
- Grow without slipping back into hustle and burnout
I’m an award-winning mentor, author of Mumpreneur Evolution, host of The Life-Friendly Business Podcast, and a Top 100 #ialso Female Founder - but more importantly, I’m in the trenches with you. Inside The Cocoon, you’ll find me answering questions, giving personalised feedback, and cheering you on every step of the way.
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“Erin’s advice was exactly what I needed to hear. She has this rare ability to make you feel completely understood and to guide you to the next step without overwhelming you. She genuinely cares about every single member.” - Jo Brianti
14-DAY MONEY-BACK GUARANTEE
I'm totally confident that once you get inside The Cocoon you're going to love it.
So I want it to be completely risk-free for you to give it a try. That's why every new member (monthly or annual) gets our 14-Day "No Questions Asked" Money Back Guarantee.
If you should decide for any reason that Cocoon membership is not right for you, and cancel within the first 14 days, you'll receive your money back in full.
After that, you can cancel at any time to ensure that no future payments will be taken.
Questions?
Feel free to email me at [email protected]
“You don’t know what you don’t know…
Being a Cocoon member has allowed me to meet lots of other women that offer services to support my business that I didn't previously know existed.
My favourite aspect of The Cocoon is being able to ask any question at any time and somebody being able to help you.
I would recommend The Cocoon to anybody that genuinely wants to grow their business - no matter what stage they are at. I am so much clearer and confident about what I do and what I can offer to others. I have found my micro-niche!
Gina Smith, Create Visual Aids
"Becoming a Cocoon member has given me more confidence, motivation, support
and lots of advice which really helped lift my business off the ground.
The Cocoon community is second to none and the business topics covered are varied. My “A Ha” moment was discovering what imposter syndrome means - and how common it is!
Women who want to learn and grow while supporting other women to do the same would benefit most from joining The Cocoon! I definitely feel like more of an expert in my field, and my confidence has grown hugely.
Felicity Sandford, Amazing Futures Ltd
Is The Cocoon right for me?
If you’ve been wondering whether this is the right space for you, here’s a little reassurance…
“I’ve been in business for a while - is this just for start-ups?”
Not at all. In fact, many Cocoon members are experienced business owners who’ve been doing this for years. They come here because they want to keep growing in a way that feels sustainable and aligned with their current season of life.
This isn’t about learning the basics - it’s about staying supported as your business (and life) evolve.
“I’m so busy - I don’t know if I’ll make use of it…”
You don’t have to show up every week to feel the benefit.
Some people dive into the resources. Others simply enjoy the sense of community and dip in when they need a boost.
Even just knowing you’ve got a safe space to turn to - where people get it, and you’re not doing this alone - can make all the difference on the hard days.
“I struggle to invest in myself…”
That’s completely understandable. But the truth is, you matter too.
You don’t need to earn the right to be supported - and investing in your business doesn’t have to mean hustle or pressure.
Inside The Cocoon, you’ll find a calm, welcoming space where you can soak up the good vibes, enjoy the sisterhood, and take what you need - when you’re ready. We’ve got your back.
“I’m worried about being tied into another payment…”
There’s no long-term contract here. You can cancel any time - no awkward emails, no pressure.
You’re welcome to stay for as long as it feels helpful, and take a break when you need to. You’re in control.
You have nothing to lose and everything to gain by coming to try it out...
Join The Cocoon Now
“Belonging to a safe and supportive group is probably the biggest Cocoon Member win for me…
to always have help whenever needed. This brings with it buckets of confidence and valuable knowledge to grow not only our businesses but to form wonderful friendships with other Cocoon members.
Since becoming a member I'm able to say yes to the things I really really want, and to say no to things that are not true for me without needing to be apologetic. Anything which seemed out of reach a year ago has now happened and I'm able to say 'I've smashed it' and not feel that dreaded imposter syndrome.
Any determined people who wish to build on their passions and learn how to grow their businesses in a supportive, happy and safe environment should certainly join The Cocoon.”
Bonita Elms, Bonita Bakes Fine Art Wedding Cake Designer
The Cocoon has given me so much!
- The courage to do Facebook Lives in the safe and secure group
- The confidence to attend networking events both in-person and online and make connections
- Somewhere which is judgment free to ask for opinions and advice
- Plus new clients who are all Cocoon members!
My favourite aspect of The Cocoon is being in a group with other women who are ALL your cheerleaders! The support from Erin and everyone is just amazing.
I'm feeling so much more confident at being visible - it's an on-going process as I'm a natural introvert but The Cocoon has really helped me progress such a lot.
Anyone who runs a business would benefit from The Cocoon especially those in the early years or those who are feeling stuck and need direction.
Jill Pryor Design
"It's not about clambering over each other to get to the top, it's about rising up together"
Hear Erin speak about how it feels to be in The Cocoon
The sooner you start, the sooner you’ll have:
- A personalised 30-day action plan for quick wins and clarity
- The tools and support to make consistent, sustainable progress
- A business that grows without burning you out
Why wait until you’ve lost another month’s worth of progress?
Let’s start making it happen together.
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