Life-Friendly CEO Mentoring

Become the CEO your business needs, without becoming the person your life doesn’t have room for.

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12 weeks of personalised 1:1 business mentoring to help you work out what’s really holding your business back, focus on the changes that will make the biggest difference, and build a business that works better for you financially and personally.

BOOK YOUR FREE LIFE-FRIENDLY CEO DIAGNOSTIC

Not sure what kind of support you need? Let's find out 👇

You know your business could be doing better than this.

 

Maybe you've been in business for a few years now. You know you're good at what you do. You've had happy clients, made sales and proved that your business can work.

But if you're being really truthful, you thought you'd be further ahead by now.

Perhaps your income is still more inconsistent than you'd like. You're busy, but not always sure the things taking up your time are the things that will actually grow the business. You have plenty of ideas, but deciding which ones deserve your attention is another matter entirely.

You might keep tweaking your offers, changing your marketing, signing up for another course or wondering whether you need to be doing more on social media.

And underneath all of that is the nagging thought: What am I missing?

This is often the point when having more information isn't the answer.

You need someone experienced to get inside the business with you. Someone who can see the patterns you're too close to see, ask the questions you haven't thought to ask and help you work out what actually needs to change.

That's what we'll do together.

You don't need another one-size-fits-all business formula

 

Your business isn't happening in a vacuum.

It has to work with your income goals, your available time, your energy, your responsibilities, the kind of work you actually want to be doing and the life you want to have alongside it.

That's why I won't hand you my 10-step formula and tell you to follow it.

Instead, we'll start by stepping back and looking at your business as a whole.

 

Your Life-Friendly CEO Snapshot

 

At the beginning of our work together, we'll look at eight areas:

Capacity. Direction. Offers. Visibility. Systems. CEO Thinking. Confidence. Boundaries.

Because these things don't exist in isolation.

There's little point telling you to become more visible if your offers aren't clear enough to sell.

We don't need to add another income stream if you're already at capacity.

And a beautifully organised business won't get you where you want to go if you're spending your time on things that aren't actually driving growth.

Your Snapshot helps us see where things are working, where they need attention and, most importantly, where making a change could have the biggest knock-on effect.

From there, we create your strategy for the next 12 weeks.

Not somebody else's blueprint.

Not a list of everything you could possibly improve.

A clear set of priorities based on what will make the biggest difference to your business, your income and the way it feels to run it.

And then I stay alongside you while you actually do it.

So, what could we actually work on together?

 

That depends on what your business needs.

You might come to me because your income has plateaued and you can't work out what needs to change to get it moving again.

Maybe you're trying to sell too many things and need to decide which offers are actually worth your time and energy.

You might have a brilliant offer but not enough people are buying it, and you're not sure whether the problem is your messaging, your visibility, your sales process or something else entirely.

Perhaps you know you need to get yourself out there more, but marketing keeps slipping to the bottom of the list when client work and life take over.

You might be undercharging, overdelivering or spending far too much time on work that isn't making you enough money.

Or perhaps nothing is obviously 'wrong'. You're just tired of making every decision on your own and wondering whether you're focusing on the right things.

Over our 12 weeks together, we might work on things like:

  • simplifying or repositioning your offers so they're easier to sell
  • creating a more consistent route to sales and income
  • deciding where your time will have the biggest commercial impact
  • improving your messaging so the right people understand why they need what you offer
  • finding a visibility rhythm you can actually sustain
  • looking at your pricing, profitability or where you're giving too much away
  • simplifying systems or ways of working that are taking up unnecessary time
  • making the decisions you've been circling for months
  • building CEO habits that stop you disappearing back into the day-to-day
  • creating a business plan that reflects both your ambition and the life you're actually living

But we won't try to fix everything.

That's the point.

We'll identify the changes that matter most, focus your energy there and keep adjusting as we learn what works.

Because you probably don't need to do more.

You need to know which things are actually worth doing.

BOOK MY FREE LIFE-FRIENDLY CEO DIAGNOSTIC

18 years of business experience in your corner

 

I've spent 18 years building five businesses of my own and mentoring women through the messy reality of growing theirs.

That means I'm not looking at your business through the lens of one formula or one way of doing things. I bring years of experience, pattern recognition and a fresh perspective to help you spot what you might be too close to see.

I'll ask the questions, challenge your thinking, share what I'm noticing and bring ideas and possibilities to the table.

Because sometimes the most valuable thing you can have in business is another experienced brain alongside yours.

 

What our 12 weeks together looks like

 

You won't be following a pre-written curriculum or trying to squeeze your business into somebody else's formula.

But that doesn't mean we simply turn up every fortnight and see what happens.

Our work has a clear purpose: to help you become a more confident Life-Friendly CEO, with a business that is moving in the direction you actually want it to go.

First, we see clearly

We start with your Life-Friendly CEO Snapshot and take an honest look at where your business is right now.

What's working? What's getting in the way? Where are you spending time and energy without seeing enough return? And which areas could have the biggest impact if we gave them some focused attention?

Then, we decide what matters

Together, we'll turn what we uncover into a clear set of priorities for our 12 weeks.

This is where having an experienced pair of eyes on your business can make such a difference.

Instead of trying to improve everything at once, we'll decide what deserves your attention now, what can wait and what you can stop worrying about altogether.

Then, we get to work

This is where mentoring becomes much more than knowing what you should do.

You'll have me alongside you as you make decisions, test ideas, have the conversations you've been putting off, change things that aren't working and actually follow through on the priorities we've identified.

When something doesn't go to plan, we don't throw the whole strategy away. We look at what we've learned and decide what to do next.

And we keep adjusting

Businesses don't stand still and neither does life.

So throughout our 12 weeks, we'll keep stepping back, looking at what's changing and making sure your strategy still makes sense for your business, your goals and your capacity.

You won't leave with a business that never needs another decision.

You'll leave better equipped to make those decisions as its CEO.

You'll have me in your corner for the full 12 weeks

ONLINE OR IN PERSON*

Fortnightly private mentoring 

 

Every two weeks, we'll meet for a focused 45-minute 1:1 session.

We'll review what's happened, make decisions, work through whatever needs your attention and agree what matters next.

The fortnightly rhythm gives you enough time to actually implement between sessions, without disappearing for months and losing momentum.

(*I am based in Bournemouth, Dorset)

IN BETWEEN CALLS

Voxer support Monday to Friday during term time

 

Business decisions rarely arrive conveniently on mentoring-call day.

So Monday to Friday during term time, you can bring questions, ideas and wobbles to me on Voxer as they happen.

Should you send that proposal? Is this opportunity worth pursuing? Your launch isn't converting, what do we change? You've had another idea, is it genuinely worth following or is it a distraction?

Instead of spending a week going round in circles in your own head, you have someone who already understands the bigger picture of your business to help you make the call and keep moving.

REFINEMENT

A strategy that evolves with you

 

This isn't a plan we create in week one and then blindly follow for three months.

We'll keep reviewing what's working, what's changing and what we're learning, so the strategy evolves as your business does.

You'll always know what you're focusing on, why it matters and what comes next.

What changes when you're no longer figuring it all out alone?

 

Sometimes the biggest shift isn't learning something new.

It's having someone experienced look at everything that's swirling around in your head and help you see what actually matters.

⭐ Kath found a way to grow without working more hours

 

Kath was already turning families away from her tutoring business because her groups were full.

She thought the obvious next step for growth was to employ other tutors, but there was a problem: she didn't actually want to build or manage a team.

She couldn't see another way to increase her income without increasing her own teaching hours.

When we looked at the business together, I spotted a much simpler opportunity.

What if she added just two more children to each of her existing groups?

No additional teaching hours. More than £500 a week in potential additional income.

Kath went straight back to two parents she'd already turned away and offered them places.

Both said yes.

“Your suggestion to instead add two children to each group means no additional teaching hours but over £500 per week additional income - genius!”

Our conversation also prompted Kath to implement a client onboarding automation she'd been putting off and start exploring a scalable digital course model that would still give her students the personalised experience she valued.

That's what life-friendly growth can look like.

Not automatically doing more or working longer hours, but stepping back, looking at the business differently and finding a smarter way forward.

⭐ Zoe stopped trying to do everything at once

 

When Zoe came to me, she wasn't short of ideas.

Quite the opposite.

She was overwhelmed by too many of them and juggling multiple projects at once. She needed someone outside the business to help her work out what actually deserved her attention.

“Erin helped me slow down, simplify, and focus on doing one thing really well. She brought so much clarity and helped me create a more sustainable path forward.”

But it wasn't simply about feeling less overwhelmed.

With a clearer focus, accountability and someone alongside her to help her make decisions, Zoe was able to move forward with what mattered.

By the end of our work together, she was heading into her new launch feeling clear and prepared instead of overwhelmed.

“Her one-on-one support and quick responses made a huge difference, giving me the accountability and confidence I needed.”

Different business. Different challenge. Different strategy.

Because good mentoring isn't about giving everyone the same answer.

It's about knowing which questions to ask, spotting what you might be too close to see and helping you make the changes that matter in your business.

And they're not the only ones...

Suzanne came to me while preparing to make the huge transition from juggling employment and self-employment to becoming a full-time business owner.

By the end of our work together, she felt:

“Confident. Prepared. And excited for what's next.” 👇

More from my 1:1 clients

 

“Erin helped me put systems in place that reduced my admin time and stopped me burning out.”
Belinda

“I feel confident now to move forward with my pricing and my social media strategy.”
Chloe

“My 1:1 mentor sessions with Erin boosted my confidence, gave me clarity and focus, and spurred me on to take action where I'd previously been procrastinating and second-guessing myself.”
Nina

“I love the way Erin is able to ask the exact questions about my business and identify the gaps that can take my business in the best direction possible.”
Anna

Sometimes you need someone who can see what you can't

 

After 18 years in business, I've learned that the thing keeping a business stuck is rarely as simple as it first appears.

What looks like a visibility problem might actually be an offer problem.

What feels like a time problem might really be a priorities problem.

And sometimes the strategy itself is perfectly sound, but it simply doesn't fit the time, energy or responsibilities you have available to implement it.

That's where having another experienced brain in your business can make such a difference.

My role isn't simply to ask questions and wait for you to come up with all the answers yourself. I'll listen, challenge your thinking, offer a fresh perspective, share ideas and draw on my own experience to help you see possibilities you might not have considered.

Sometimes I'll spot a gap.

Sometimes I'll ask the question that makes everything click.

Sometimes I'll tell you that I think you're overcomplicating something.

And sometimes you'll bring me something you've been going round in circles about for weeks and we'll make the decision together in one conversation.

I've built five businesses over the past 18 years, through very different seasons of life. I've also spent years mentoring women who are building ambitious businesses alongside families, caring responsibilities and all the other things that don't conveniently disappear because you're a business owner.

That experience gives me something no course or template can give you: perspective.

You can bring me the messy decision, the half-formed idea, the offer that isn't selling, the opportunity you're not sure whether to pursue or the business that's somehow become far more complicated than you intended.

You don't need to make it neat before we talk about it.

We'll untangle it together, look at it from different angles and work out what makes sense for the business and life you're actually trying to build.

Why me?

 

I'm Erin Thomas Wong, The Life-Friendly Business Mentor.

I've been running businesses for 18 years and I've built five of them along the way, from local and product-based businesses to communities, events, mentoring and the online business I run today.

But I haven't built those businesses in ideal circumstances with unlimited time.

I've built them through motherhood, international relocation, changing family needs and seasons where my own capacity has looked very different.

That experience shaped everything I now teach about building a successful business around your life, rather than continually sacrificing your life to make the business work.

Today, I mentor women to become confident Life-Friendly CEOs, combining practical business strategy with an understanding of what it actually takes to implement that strategy alongside real life.

I'm the author of How to Build a Life-Friendly Business: For Women Who Want Success Without Burnout and host of The Life-Friendly Business Podcast.

I've been named one of the UK's Top 100 Female Founders by F:Entrepreneur, and my work has taken me from BBC Radio to speaking and contributing at events and organisations including the House of Lords, Small Business Britain and Virgin StartUp.

But credentials aren't why my clients choose to keep me in their corner.

They work with me because I understand that they can be deeply ambitious and want a business that leaves room for the rest of their life.

Those two things don't have to be in conflict.

I've spent 18 years proving it.

"Erin is a superstar of a business mentor! Thank you for being incredible and inspiring women! My business journey would not have been the same without you."

- Rachel Clayton

"Working with Erin through her life-friendly business 1:1 mentoring has been one of the most important investments I've made in myself and my business"

- Suzanne Booth

 

"I found Erin to be the objective voice that I needed, helping me to reframe challenges and celebrate wins."

- Laura Baker

Mentoring Case Study 

Hear from client, Jennifer Cooper, about how mentoring with Erin has been an absolute gamechanger for her life and business.

"It was exactly what I needed - setting better boundaries, delegating tasks, and changing the way I think. Erin helped me stop unhelpful patterns and trust myself more. It’s made such a huge difference. Now, I’m so much happier both in life and in business."

Read Now
GET STARTED TODAY

Ready to have an experienced brain in your business?

 

Life-Friendly CEO Mentoring

12 weeks | £1,500

This is for you if you're ready to stop going round in circles and want personalised support to make meaningful progress in your business over the next three months.

Your mentoring includes:

  • Your Life-Friendly CEO Snapshot and personalised 12-week priorities
  • Fortnightly 45-minute private mentoring sessions
  • Voxer access Monday-Friday during term time for questions, decisions and support between sessions
  • Ongoing review and adjustment of your strategy as things evolve

Choose how you'd like to pay

 

£1,500 paid in full

When you choose to invest in full, I'll also include a bonus 45-minute Momentum Session four weeks after our 12 weeks together end.

It's a chance for us to reconnect once you've had time to continue implementing independently, review what's happened and make sure you know where to focus next.

Or 3 monthly payments of £500

Exactly the same 12 weeks of mentoring and Voxer support, with the flexibility to spread your investment.

 

Cocoon member benefit

 

As a Cocoon member, you receive 10% off your Life-Friendly CEO Mentoring investment.

That means you can choose:

£1,350 paid in full
Including your 45-minute Momentum Session four weeks after our 12 weeks together end.

Or 3 monthly payments of £450
Giving you the flexibility to spread your investment.

Whichever option you choose, you'll receive the same 12 weeks of personalised mentoring and Voxer support.

 

If you have any questions you can email me at erin@lifefriendlybusiness.com

Pay In Full

£1,500

+ Bonus session

Payment Plan

£500/m

3 monthly payments

Is 1:1 mentoring right for you?

 

Life-Friendly CEO Mentoring is designed for women who already have a business and know they're capable of more, but don't necessarily need more information.

You might be ready for 1:1 support if:

  • You've been in business for a while but feel you should be further ahead by now.
  • You're working hard, but your income or progress doesn't reflect the effort you're putting in.
  • You have lots of ideas and opportunities, but struggle to know which ones actually deserve your attention.
  • You're tired of making every important business decision on your own.
  • You know something needs to change, but you're too close to the business to see clearly what that is.
  • You want to grow, but not by simply adding more hours, more offers or more pressure.
  • You've bought courses, listened to podcasts and learned plenty already. The challenge now is applying the right things to your business.
  • You'd value having an experienced mentor who will listen, challenge you, bring a fresh perspective and help you follow through.

You don't need to have everything figured out before we work together.

In fact, that's rather the point.

Bring me the ideas, the questions, the decisions, the things that aren't working and the things you can't quite put your finger on yet.

We'll work out what matters together.

 


 

This probably isn't the right fit if...

You're looking for someone to hand you a guaranteed formula to follow, tell you exactly what to do without discussion, or promise a particular financial result.

I'll bring strategy, ideas, experience and a fresh perspective, but the best mentoring is a partnership. I'll expect you to be open, make decisions and take action between our conversations.

And because we're building a life-friendly business, that action doesn't need to mean doing everything.

Quite the opposite.

A big part of our work may be deciding what you're not going to do.

Why mentoring is so powerful

Hear Erin explain the difference between mentoring and coaching and why she loves her 1:1 work with women.

You can watch the full interview here

 

Not sure if 1:1 mentoring is what you need?

 

You don't need to decide that from a sales page.

Book a free Life-Friendly CEO Diagnostic and let's look at your business together.

During our 45-minute conversation, we'll create a Snapshot of where your business is right now across Capacity, Direction, Offers, Visibility, Systems, CEO Thinking, Confidence and Boundaries.

I'll ask questions to help us uncover what's working, what needs attention and where the biggest gaps might be.

At the end, I'll reflect back what I'm seeing, share what I'd prioritise and recommend what I genuinely think your best next step is.

That might be 1:1 mentoring. It might be The Cocoon or Cocoon+. And sometimes, I might tell you that I think you already know exactly what you need to do next.

If I believe we'd work well together and mentoring could help you get where you want to go faster, I'll explain what that could look like.

45 minutes on Zoom. No preparation needed.

BOOK MY FREE LIFE-FRIENDLY CEO DIAGNOSTIC

FAQ's

Still wondering whether 1:1 mentoring is what you need?

 

Start with a free Life-Friendly CEO Diagnostic.

In this 45-minute call, we'll take a high-level Snapshot of your business across the key areas that make a Life-Friendly CEO, identify where things are working well and where the biggest gaps may be.

I'll reflect back what I'm seeing and tell you what I believe your best next step is, whether that's 1:1 mentoring, another way I can support you, or something you can take forward yourself.

 

45 minutes on Zoom. No preparation needed.

BOOK MY FREE LIFE-FRIENDLY CEO DIAGNOSTIC