Become a Life-Friendly CEO
Build a business that works with your real life - without sacrificing your income, wellbeing or the people who matter most.
"It's worth its weight in gold!" - Gemma
"The Cocoon is a goldmine!" - Nina
Join The Cocoon TodayThe Cocoon helps female solopreneurs become Life-Friendly CEOs
So they can stop feeling overwhelmed, focus on what matters most and build a business that works around their life, not the other way around.
Inside you'll get:
✔ The Life-Friendly CEO 90-Day Pathway — a clear, step-by-step framework that helps you reduce overwhelm, focus on what matters most and build a business that supports your life instead of taking it over
✔ A supportive business community — so you can stop doing business alone, get encouragement when you need it and stay motivated by women who truly understand your journey
✔ Expert-led masterclasses — giving you practical strategies, fresh perspectives and actionable guidance to help you grow your business with more confidence and less guesswork
✔ Quarterly planning and clarity sessions — so you can step back from the day-to-day, refocus on your priorities and create a realistic plan that works with your capacity
✔ Networking and connection opportunities — helping you build meaningful relationships, expand your support network and connect with potential collaborators, referral partners and friends
✔ The Vault of business resources and training — a growing library of tools, templates and expert training designed to save you time, simplify your business and help you take action faster
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Join The Cocoon
You're not struggling because you're not capable.
You're struggling because most business advice assumes you have unlimited time, energy and capacity.
But real life doesn't work like that.
You have clients to serve.
People who depend on you.
A home to run.
A life you want to enjoy.
And yet everywhere you look, you're being told to do more.
More content. More launches. More visibility. More everything.
No wonder you're exhausted.
“When I joined The Cocoon I was completely overwhelmed, trying to do everything myself. Within weeks I felt calmer, knew what to focus on, and finally had a plan that didn’t make me feel guilty when I needed to adjust it.”
- Keri Squibb
Success shouldn't require sacrificing your life.
In The Cocoon, we believe you shouldn't have to choose between building a successful business and having a life you actually enjoy.
You don't need another hustle-heavy strategy.
You need a better way to grow.
One that works with your capacity rather than against it.
One that supports this season of life.
One that helps you make progress without constantly feeling behind.
Imagine where you could be in 90 Days
- Clear on what matters most
- Confident in your decisions
- Creating momentum without burnout
- Building a business that supports your life
Sounds good? You're in the right place.
Introducing The Life-Friendly CEO Pathway
Inside The Cocoon, you'll follow my proven Life-Friendly Business Framework
a step-by-step process designed to help you build a business that works around your life, not the other way around.
This is what you'll find inside the Cocoon 90-Day Pathway.
Over 90 days, you'll work through a step-by-step framework designed to help you build a business that supports your life — not one that takes over it.
Own
Step into your role as CEO.
Build strong foundations, create CEO habits and stop reacting to your business day-to-day.
You'll learn how to:
- Take ownership of your business growth
- Create dedicated CEO Time
- Start leading your business with intention
Align
Get clear on what you're really building.
Define success on your terms and create a business that supports the life you want to live.
You'll learn how to:
- Define your version of success
- Clarify your long-term vision
- Build around your real capacity
Simplify
Focus on what matters most.
Reduce overwhelm, make better decisions, create momentum and stop carrying everything around in your head.
You'll learn how to:
- Identify your highest-impact activities
- Make confident decisions
- Create momentum without burnout
- Build systems that support you
Shine
Become visible with confidence.
Learn how to share your expertise consistently, attract the right opportunities and grow your audience without spending all day on social media.
You'll learn how to:
- Increase your visibility
- Create content more consistently
- Build confidence in your marketing
- Become known for what you do
Evolve
Create sustainable growth.
Review what's working, refine what isn't and continue building a business that evolves alongside your life.
You'll learn how to:
- Review and refine your progress
- Make strategic decisions for the next season
- Continue growing in a sustainable, life-friendly way
The Result?
A calmer business. Better decisions. More confidence. More headspace. Greater visibility.
And a business that supports your life, instead of competing with it.
Become a Life-Friendly CEO
Over the next 90 days, you'll become a Life-Friendly CEO and learn how to:
âś” Stop measuring yourself against somebody else's version of success
So you can build a business that feels aligned, meaningful and sustainable.
âś” Build around your real capacity
So you can grow without constantly feeling behind, overwhelmed or stretched too thin.
âś” Focus on the activities that create the biggest impact
So you can make meaningful progress without needing to work more hours.
âś” Make confident business decisions
So you can stop second-guessing yourself and move forward with greater clarity.
âś” Create sustainable momentum
So that busy seasons, setbacks and life interruptions don't derail your progress.
âś” Lead your business more intentionally
So you spend less time reacting and more time shaping the business you actually want.
âś” Build a business that supports your life rather than consuming it
So you can enjoy more freedom, flexibility and success on your own terms.
"There is no ulterior motive. I don't feel like I am failing. If I want to learn more I can, if I want to keep my head down for a few months, I can. It is always so supportive and the only place I think I can truly express how I feel about being a Mum in business."
- Marion Ellis
Meet Women Becoming Life-Friendly CEOs
Your Step-by-Step Journey to Becoming a Life-Friendly CEO
The Cocoon now includes a structured 90-day pathway designed to help you strengthen your foundations, simplify your strategy and create meaningful progress.
Through 12 practical modules you'll move from overwhelm and uncertainty to clarity, focus and sustainable momentum.
And if you're already thinking, "This sounds great, but I don't have time for another programme," you're not alone.
The pathway is specifically designed for busy business owners with limited time and capacity. The modules are practical, focused and easy to work through in small chunks, so you can make progress without needing to clear your calendar or add more pressure to your week.
In fact, many members find that the time they invest is quickly returned through better decisions, clearer priorities and less time spent stuck in overwhelm, overthinking or working on the wrong things.
You won't be left wondering where to start.
You'll know exactly what to focus on next.
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I've only been a member for a couple of days but I am so glad I joined. There's so much amazing content, I'm learning new things straight away, and the support from other members is incredible.
More than a membership
“Belonging to a safe and supportive group is probably the biggest Cocoon Member win for me…
to always have help whenever needed. This brings with it buckets of confidence and valuable knowledge to grow not only our businesses but to form wonderful friendships with other Cocoon members.
Since becoming a member I'm able to say yes to the things I really really want, and to say no to things that are not true for me without needing to be apologetic. Anything which seemed out of reach a year ago has now happened and I'm able to say 'I've smashed it' and not feel that dreaded imposter syndrome.
Any determined people who wish to build on their passions and learn how to grow their businesses in a supportive, happy and safe environment should certainly join The Cocoon.”
Bonita Elms, Bonita Bakes Fine Art Wedding Cake Designer
The Cocoon has given me so much!
- The courage to do Facebook Lives in the safe and secure group
- The confidence to attend networking events both in-person and online and make connections
- Somewhere which is judgment free to ask for opinions and advice
- Plus new clients who are all Cocoon members!
My favourite aspect of The Cocoon is being in a group with other women who are ALL your cheerleaders! The support from Erin and everyone is just amazing.
I'm feeling so much more confident at being visible - it's an on-going process as I'm a natural introvert but The Cocoon has really helped me progress such a lot.
Anyone who runs a business would benefit from The Cocoon especially those in the early years or those who are feeling stuck and need direction.
Jill Pryor Design
Why members stay
Because business is easier when you're not doing it alone.
The Cocoon combines practical training, supportive accountability and genuine connection.
It's a place where you can:
âś” Ask questions
âś” Share wins
âś” Learn from other business owners
âś” Access expert support
âś” Stay focused on what matters most
Without judgement, pressure or competition.
“The Cocoon has been incredible for my business. The networking is friendly, I’ve made great connections that led to exciting partnerships, and Erin’s voice notes are like little bursts of motivation every time.” - Lisa Mountain Thompson
Small shifts. Meaningful progress.
“You don’t know what you don’t know…
Being a Cocoon member has allowed me to meet lots of other women that offer services to support my business that I didn't previously know existed.
My favourite aspect of The Cocoon is being able to ask any question at any time and somebody being able to help you.
I would recommend The Cocoon to anybody that genuinely wants to grow their business - no matter what stage they are at. I am so much clearer and confident about what I do and what I can offer to others. I have found my micro-niche!
Gina Smith, Create Visual Aids
"Becoming a Cocoon member has given me more confidence, motivation, support
and lots of advice which really helped lift my business off the ground.
The Cocoon community is second to none and the business topics covered are varied. My “A Ha” moment was discovering what imposter syndrome means - and how common it is!
Women who want to learn and grow while supporting other women to do the same would benefit most from joining The Cocoon! I definitely feel like more of an expert in my field, and my confidence has grown hugely.
Felicity Sandford, Amazing Futures Ltd
Success doesn't always look like a revenue screenshot
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Inside The Cocoon we also celebrate:
âś” Taking school holidays off
âś” Creating boundaries
âś” Saying no to opportunities that don't fit
âś” Simplifying your business
âś” Protecting your energy
âś” Building sustainable revenue
âś” Feeling calmer and more focused
Because success isn't only one thing. It's creating a business that supports the life you want to live.
This is for you if...
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âś” You're tired of feeling like you're constantly behind
âś” You want your business to fit around your life, not the other way around
âś” You crave structure, support and accountability
âś” You want sustainable growth rather than burnout
âś” You're ready to become the CEO your business needs
We're building businesses differently
The Cocoon isn't just a membership.
It's a movement of women choosing to build successful businesses without sacrificing themselves in the process.
Because success should feel sustainable.
Because growth should work with real life.
Because you deserve a business that supports the life you're building it for.
Become a Life-Friendly CEO
Join today and start your 90-day pathway.
Stop trying to build your business the hard way. Build it in a way that works for your life.
You're not behind. You're not failing. You don't need to do more. You simply need a better way to grow.
And that's exactly what you'll find inside The Cocoon.
Join The CocoonI'm Erin
The Life-Friendly Business Mentor
I help women build businesses that work around their lives, not the other way around.
Since 2008, I've built businesses while raising my two sons and navigating all the realities that come with family life, changing capacity and competing priorities.
I know what it's like to want a successful business without sacrificing your wellbeing, your family or yourself in the process.
That's why I created the Life-Friendly Business Framework and The Cocoon.
Over the past decade, I've helped hundreds of women gain clarity, create momentum and build businesses that feel simpler, more sustainable and more aligned with the life they want to live.
I'm an award-winning Mentor, Author and Podcast host. But most importantly, someone who's right there with you, helping you become a Life-Friendly CEO.
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“Erin’s advice was exactly what I needed to hear. She has this rare ability to make you feel completely understood and to guide you to the next step without overwhelming you. She genuinely cares about every single member.” - Jo Brianti
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Over 1500+ women supported • Award-winning Mentor • Author • Podcast host • Creator of the Life-Friendly Business Framework
Start Where You Are
Most members begin with The Cocoon and work through the Life-Friendly CEO 90-Day Pathway.
As you grow, you can choose the level of support that's right for you.Â
Whether you're looking for structure, community and guidance, or deeper accountability and implementation support, there's a place for you here.
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Not sure which option is right for you?
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Choose The Cocoon if you want:
- a clear roadmap
- community support
- practical training
- networking and connection
- a sustainable way to grow
Choose Cocoon+ CEO Circle if you want:
- more accountability in a smaller group
- implementation support
- regular CEO-level conversations
- help staying focused
- support turning plans into action
Remember, you can always upgrade later.
14-DAY MONEY-BACK GUARANTEE
I'm totally confident that once you get inside The Cocoon you're going to love it.
So I want it to be completely risk-free for you to give it a try. That's why every new member (monthly or annual) gets our 14-Day "No Questions Asked" Money Back Guarantee.
If you should decide for any reason that Cocoon membership is not right for you, and cancel within the first 14 days, you'll receive your money back in full.
After that, you can cancel at any time to ensure that no future payments will be taken.
Questions?
Feel free to email me at erin@lifefriendlybusiness.com
Is The Cocoon right for me?
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If you’ve been wondering whether this is the right space for you, here’s a little reassurance…
“I’ve been in business for a while - is this just for start-ups?”
Not at all. In fact, many Cocoon members are experienced business owners who’ve been doing this for years. They come here because they want to keep growing in a way that feels sustainable and aligned with their current season of life. This isn’t about learning the basics - it’s about staying supported as your business (and life) evolve.
“I’m so busy - I don’t know if I’ll make use of it…”
You don’t have to show up every week to feel the benefit.
Some people dive into the resources. Others simply enjoy the sense of community and dip in when they need a boost. Even just knowing you’ve got a safe space to turn to - where people get it, and you’re not doing this alone - can make all the difference on the hard days.
“I struggle to invest in myself…”
That’s completely understandable. But the truth is, you matter too.
You don’t need to earn the right to be supported - and investing in your business doesn’t have to mean hustle or pressure. Inside The Cocoon, you’ll find a calm, welcoming space where you can soak up the good vibes, enjoy the sisterhood, and take what you need - when you’re ready. We’ve got your back.
“I’m worried about being tied into another payment…”
There’s no long-term contract here. You can cancel any time - no awkward emails, no pressure.
You’re welcome to stay for as long as it feels helpful, and take a break when you need to. You’re in control. You have nothing to lose and everything to gain by coming to try it out...
Join The Cocoon Now
"It's not about clambering over each other to get to the top, it's about rising up together"
Hear Erin speak about how it feels to be in The Cocoon