If you’ve ever wondered whether Kajabi is worth the investment, I get it. As a small business owner, every tool we choose has to earn its keep. We need systems that make life easier, not harder, and that help us grow our business in a way that fits around our real lives.

In this post, I’m sharing my honest review of Kajabi – the all-in-one business platform that completely transformed the way I run my online business. I’ll take you behind the scenes of my own journey, explain what makes Kajabi different, and highlight what you should consider before deciding if it’s right for you.

(As a Kajabi affiliate, I may earn a commission if you choose to sign up through my link, at no extra cost to you. If you do, you’ll also receive a free 30-minute Kajabi strategy call with me to help you make the most of your trial.)

My journey to finding Kajabi

When I first started out, my website was built on Wix. It was simple enough to get going with, and I managed to teach myself how to make it look professional(ish). Later, when I wanted to run a membership, I upgraded to a site on Joomla, working with a lovely local developer.

The problem was, every time I wanted to change something, I had to email the developer, wait, and then pay for their time. It quickly became expensive and frustrating. I also had my videos hosted on Vimeo and my email marketing through MailChimp, so I was juggling multiple tools that didn’t speak to each other.

It felt clunky and disconnected – the opposite of life-friendly.

Then I discovered Kajabi.

What Kajabi actually is

Kajabi is an all-in-one platform designed for digital creators and content creators – people who share knowledge, run memberships, sell online courses, or coach clients. It brings together your website, landing pages, email marketing, automations, payments, and content hosting under one roof.

That means one login, one monthly payment, and no more trying to stitch everything together with plugins or Zapier connections. You can build your website, host your courses, set up your email sequences, and even create a podcast or private community – all in one place.

For a solopreneur like me, that has been a total game changer.

Why I switched to Kajabi

The biggest turning point came when a mentor from the Dorset Growth Hub gave me some honest feedback: “Your website doesn’t build trust.” She was right. I was running an online business and asking people to pay through my website, but it didn’t look or feel professional enough.

I knew I needed something better, but I didn’t want to rely on someone else to make every small change.

Kajabi gave me that independence. I could build a beautiful, branded site myself, update it whenever I wanted, and trust that it looked polished and professional. Most importantly, it allowed me to streamline everything behind the scenes – from my sales pages to my onboarding emails – so that I could focus more on mentoring and less on admin.

How Kajabi powers my business

Here’s what I now run entirely through Kajabi:

• My main website – built with their drag-and-drop templates, customised to my branding.
  
• The Cocoon Membership – members sign up, pay, and get automatic access to all their resources.
  
• Online courses and masterminds – delivered through Kajabi’s course area.
  
• Freebies and opt-ins – all managed via simple landing pages and email automations.
  
• My podcast and blog – both showcased on Kajabi, so everything lives in one hub.
  

When someone buys something, Kajabi automatically tags them, sends the right welcome email, and gives them instant access. I don’t need to touch a thing. It saves hours of admin time every single week and means I am not tied to my desk.

Kajabi keeps getting better

One of the reasons I can’t imagine ever leaving Kajabi is how often they innovate. Since I joined, they’ve added a podcast feature, coaching programmes, an integrated community platform, and Kajabi Payments, which allows UK users to accept Apple Pay, Google Pay, Klarna and ClearPay. The list of updates is endless.

Kajabi has seen huge growth recently, with more and more creators moving across to the platform. Like any fast-growing company, there are a few things they’re ironing out as they continue to evolve, but I still have complete faith in Kajabi and I’m excited to see what’s coming next. Every new feature has helped me to streamline and scale my business as a one-woman band, and I know they’ll keep finding ways to make running an online business even more seamless.

They’ve also announced that from January 2026, Kajabi’s pricing will be updated across all plans. At the time of writing, pricing starts at around $89 per month, with higher tiers available depending on your needs. (Prices are shown in USD on Kajabi’s website, and UK taxes may apply.)

When you’re considering Kajabi, it’s important to map out what you want to be selling and your potential income so that you can see whether you’ll be making the most of the platform’s features. Kajabi is a serious business tool, and the value really comes from using it to its full potential – running your website, automations, email marketing, and digital products all in one place.

You also need to think about how quickly you could outgrow a cheaper platform, and the potential for growth and innovation you gain by investing in Kajabi from the start. For many business owners, it’s not just about the cost right now, but about creating solid foundations that allow the business to expand with ease later on.

Another thing I really value is the community. Kajabi has a highly active Facebook group filled with fellow content creators who generously share advice, answer questions, and offer inspiration. Whether you’re brand new or well established, there’s always someone ready to help you find a solution.

The Kajabi affiliate programme

A lovely bonus of being a Kajabi user is their affiliate programme. When you share Kajabi with others and they join using your link, you earn a commission every year that they remain a customer. It’s a wonderful way to offset your own costs, and I only ever recommend tools that I use and love myself.

For me, Kajabi has paid for itself many times over – both through the affiliate programme and through the ease it’s brought to my business systems.

Pros and cons of using Kajabi

Pros

• Everything in one place – website, email, automations, payments, and products
  
• Professional-looking templates with no coding required
  
• Fantastic support and community 
  
• Reliable and constantly improving
  
• Easy to scale as your business grows
  
  

Cons

• Higher initial cost than some DIY platforms
  
• Slick professional templates to choose from for your pages
• Currently going through a fast growth period and a few things need ironing out
• Potentially less flexibility for very complex custom designs
  
• Takes time to learn all the features (but the Kajabi free training and tutorials make it easier)
  
  

Is Kajabi right for you?

Kajabi is ideal for coaches, course creators, and membership owners who want to simplify their systems, automate their admin, and create a seamless customer experience. If you value your time, want more freedom, and prefer to keep everything under one roof, it could be the best investment you make in your business.

If you’re still in the early stages and only need a simple website, you might prefer to start smaller. But if you’re ready to step into CEO mode and create something that can truly grow with you, Kajabi is worth exploring.

Final thoughts

Kajabi has completely transformed the way I run my business. I now manage my website, courses, membership, and mentoring all from one platform – and I do it single-handedly. It’s not just about the tech; it’s about having systems that make space for what really matters.

If you’d like to explore Kajabi for yourself, you can start a free 30-day trial using my affiliate link here. When you do, you’ll also receive a free 30-minute Kajabi strategy call with me, where we can map out how to use your trial to its fullest potential.

Because business should work for your life – not against it.