What would you think if I told you that you absolutely can have a successful, scalable, profitable business that works for you, and your family?
Does it feel too good to be true?
It’s not easy working on your own, continuing to believe in yourself and your ideas, while being constantly asked for snacks or homework help. But it is possible. And I’m proof!
I’m here to help you grow and scale your business on your own terms, at your own pace and to your own measures of success.
Hello! I’m Erin,
I’m a Small Business Mentor and I help women build successful businesses without sacrificing time with their families, or their wellbeing.
Through a powerful blend of mentoring and coaching I help heart-led solopreneurs to untangle their thoughts, identify problems (and the solutions!) and make a plan for growing their business in a way that feels aligned to their goals and values.
With 15 years of small business experience, all molded around raising my two boys, I've learned the lessons and made the mistakes so you don't have to.
I'm passionate about helping women to step into the role of a business owner with confidence and clarity, and to provide them with the tools, training and support to get visible and get their message heard by more people.
I'm an International Speaker championing a life-friendly approach to business, empowering female solopreneurs to run their businesses on their own terms, at their own pace and to their own measures of success.
There are 4 ways I can help you right now:
1 - The Life-Friendly Business Podcast - lifting the lid on the reality of running a business around family life and shining a light on the mindset gremlins which may well be stopping you from stepping into your zone of genius. Listen now here.
2 - The Cocoon Business Membership - a fully online training and membership program that's available to you 24x7 to drive consistent reflection, action-taking and progress in your business, whilst staying true to your vision of what a life-friendly business looks like for you. Find out more here.
3 - Through The Life-Friendly Business Blueprint self-led online course - this 5 Module course will help you to re-define your business boundaries and step into your role as a business owner. Find out more here
Want to know more about my story and how I got here?
I've been running my own small businesses since 2008 after leaving a career in TV production to have my first son, since then I have built 5 businesses whilst raising my two boys. You can read more about my story below 👇
I had a fast-paced career in Television Production on some of the UK's best-loved programmes. It involved working all hours and travelling away from home, and I loved it. Then in 2008 my first son was born and at that moment, my priorities changed. I decided to leave TV and look for a better quality of life which enabled me to work doing something I love, whilst also being a mum.
I took a huge leap of faith and bought a franchise of Smallprint Fingerprint Jewellery, entering the whole new world of the self employed business owner. I was literally starting from scratch and my confidence was rockbottom starting a whole new career, but the whole small business thing started to grow on me…
Franchisee to Founder
I loved the freedom that working for myself allowed. Soon the entrepreneurial bug kicked in, and in 2010 whilst still running the franchise, I created my own company Pitter Patter - The Hub for Bubs. These were venues for baby and toddlers classes.
Working for yourself can be isolating but I was lucky enough to find a like-minded business partner, Shelley Henderson, and together we created a network for other mums running their own businesses, Ealing Mums in Business, based in West London. We offered local business meetups, training and events.
I went on to have my second child, whilst running 3 businesses and settling my eldest into reception at school.
Recognised in Parliament
The businesses were going from strength to strength and in December 2014 Shelley and I were recognised in The Houses of Parliament by our local MP, Angie Bray, for our efforts supporting local businesses. It was wonderful to have recognition for the work we had been doing, and the praise didn't stop there, as we were also awarded a Mumpreneur UK Top 100 award in 2015 and appeared on London Live TV! We were on a roll!
That very same year, my husband was offered a job in Abu Dhabi. This was exciting and daunting at the same time, but an opportunity we couldn’t turn down. To be honest, it was a difficult time for me, I was incredibly lonely out there and really missed the amazing community of like-minded women in business that I had actively built around myself. So I decided it was time for a new business venture. I wanted it to be online, I wanted it to be scalable, and I wanted to reach women all over the world who were also running their businesses around family life and craved the community that I did.
So this was when Life-Friendly Business was born (then launched as Making Mumpreneurs). It was brilliant launching in the Middle East where there wasn’t much available for women in business and it got some fantastic press. I quickly built up my audience in the UAE, Australia, America and back in the UK.
Swapping the desert for a seaside life
After a year we decided that Abu Dhabi just wasn't right for us, and we made the difficult decision to return to the UK. We had already decided we were ready to leave London, so we moved again, this time to Bournemouth where we started a new life by the sea.
My husband made the decision to quit the corporate world at the same time, and since then we have truly embraced an entrepreneurial lifestyle. We love living by the beach and have managed to nail the work/life balance. During school hours I work on my business on my own terms - I work flexibly so I can adapt my daily activities around my energy levels, other commitments and what needs to take priority. I leave room for whitespace during the week, allowing for creative spurts as and when they come! I don’t work during school holidays unless I want to. I run my business - it doesn’t run me.
In a new world where online community is now a necessity
I launched The Cocoon Business Membership in 2017, which is a safe place for you to learn, evolve and grow as small business owners. It offers the training, community and mentorship you need to build a successful life-friendly business. Over the years the community has gone from strength to strength and the Pandemic demonstrated just how invaluable having access to online support and community can be.
After seeing a desire for support in small intimate groups, I launched The Evolve Mastermind where I work closely with a maximum of 6 women for a 12 week cycle. We have weekly calls and daily chats, and I truly love the way I can support them as they make strides in their business, knowing I’ve got their back.
In 2020 I published my first book, Mumpreneur Evolution: On our terms, a collection of inspiring and insightful interviews with my members, about their experiences of running a business around family life. It had a fantastic response, especially during a time when so many of us have been hyper alert to the challenges of balancing children at home (plus homeschooling!) and building our businesses.
In 2021 I launched The Life-Friendly Business Podcast, offering bite-sized episodes, inspiration and insight into the reality of running a business around family life.
One of the things I feel passionately about is helping women to approach their business with confidence, and to prioritise getting their business seen by more people, because if not enough people know we exist, our business will not reach its full potential. I have created The Visibility Mastermind to fill the gap between what people know they should do... and what they actually do! The Visibility Mastermind is all about taking action and not getting stuck in procrastination. I've created a safe space where women can be honest about the challenges they are facing, and can receive the support and cheerleading they need in return.
If you’ve read this far, thank you…
We are living through extremely challenging times but I have been so proud to be able to help so many women to take positive action, pivot and evolve their businesses. We need to build our own economy. We need to find ways to bring in the income we need, whilst protecting time with our family plus our own wellbeing. This is what a truly life-friendly business allows.
I’m here to help you build yours, so please reach out and email me at [email protected]