This is the Life-Friendly way

You love your business. You believe in what you do. But juggling all the things? That part feels relentless.

Between the school runs, the client work, the endless decisions and the constant mental load... it’s no wonder you’re asking if it’s supposed to feel this hard.

Here’s the good news: you don’t have to choose between growing a successful business and living a life you love.

I took a leap from a fast-paced TV career into entrepreneurship – and discovered a better way to build success without burning out.

Hello! I’m Erin,

Small Business Mentor, Podcast Host and Founder of Life-Friendly Business®

I help female solopreneurs like you build businesses that support your wellbeing, honour your values, and fit around your real life – not someone else’s idea of what success should look like.

With a mix of practical mentoring, coaching, training and community, I’ll help you:

Gain clarity on where to focus your time and energy
Build simple, sustainable systems to make business easier
Show up more confidently and consistently
Grow your business without burnout or hustle

Since 2015, I’ve supported thousands of women through my membership, masterminds, podcast, live events and book. Whatever season you're in, I’m here to walk alongside you as you simplify, refocus and take action in a way that works for you.

A little of my story...

I spent the early part of my career in television production – fast-paced, exciting and full on. When I became a mum in 2008, everything changed. I wanted a better quality of life. More presence. More flexibility. So I took a leap and started my first business, with a six-month-old on my hip and absolutely no idea what I was doing.

Over the years, I’ve built five businesses around raising my two boys. From franchisee to founder, local networks to global communities, every chapter has brought lessons in courage, self-leadership, and what it really takes to grow a business when life is full.

In 2015, while living in Abu Dhabi and craving a sense of connection, I launched what would become Life-Friendly Business® – a space for women around the world who also wanted to build meaningful, successful businesses without burning out.

When we returned to the UK, I brought the business with me and continued to grow it – expanding the offer to include:

The Cocoon – an online membership offering community, mentoring and training
The Visibility Commitment – a high-touch mastermind helping women show up with more confidence and intention
A Book (Mumpreneur Evolution: On Our Terms)
And The Life-Friendly Business Podcast, sharing honest, bite-sized insights from the journey

As the community has grown from strength to strength, so has the impact of this work. Through my experience mentoring hundreds of women, and from years of refining how I run my own business, I developed the Life-Friendly Business® Approach – a framework I now teach to help others build success on their own terms, without compromising what matters most.

Because business should support your life, not take over it. And I’m here to show you how.

I've been featured in...

My work has been featured on BBC Radio and in international press. I’ve been recognised in the Houses of Parliament for supporting local businesswomen, named a Top 100 UK #ialso Female Founder, and invited to speak on stages across the UK and beyond.

I’m the author of Mumpreneur Evolution: On Our Terms, and host of The Life-Friendly Business Podcast, where I share real, honest conversations about what it takes to build a business around family life.

But more than any accolade, what matters most to me is this: helping women feel less alone, more empowered, and fully supported as they build a business on their terms.

Introducing The Life-Friendly Business® approach

This isn’t about doing more. It’s about doing what matters, in a way that works for you.

The women I work with are smart, capable and heart-led. But they’re often overwhelmed, overthinking and overgiving – and it’s taking a toll on their time, their health, or their joy.

That’s where I come in.

With practical tools, proven systems and a safe, encouraging space to think and be heard, I help you move forward with more ease and less stress.

Here’s what I believe:

💛 You’re the boss. You get to define success on your terms, and build your business around your life – not squeeze your life around your business.

🧠 Clarity comes first. When you're clear on what matters most, you can stop spinning your wheels and start moving forward with purpose.

🌱 Sustainability matters. Hustle is not a badge of honour. You need systems and support that protect your time, energy and wellbeing.

👭 Community changes everything. You don’t have to figure it all out alone. Supportive spaces and honest conversations make all the difference.

🎤 Visibility is vital. If no one knows you exist, you can’t grow. But showing up doesn’t mean changing who you are. Let’s help you do it in a way that feels right.

Ready to grow your life-friendly business?

Whether you’re in the thick of the chaos, craving clarity, or ready to scale with simplicity – I’m here to help you build a business that fuels your purpose and your life.

Come and explore:

The Cocoon Membership – for ongoing support, community and group mentoring to keep you moving forward
The Visibility Commitment – my high-touch mastermind for solopreneurs ready to be seen, take action, and grow with intention
1:1 Mentoring with me - tailored support to help you make confident, aligned decisions in your business
My In Person Events taking place in Bournemouth, UK
My Free Podcast – simple tools and inspiration to help you get started right away