𝗪𝗵𝗲𝗻 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗲𝗲𝗹𝘀 𝗻𝗲𝘃𝗲𝗿 𝗲𝗻𝗱𝗶𝗻g...
👉 You know that marketing is crucial when it comes to getting sales.
👉 You know you need to be consistent with posting on social media.
𝐵𝑢𝑡 𝑠𝑜𝑚𝑒𝑡𝑖𝑚𝑒𝑠 𝑦𝑜𝑢 𝑓𝑒𝑒𝑙 𝑐𝑜𝑚𝑝𝑙𝑒𝑡𝑒𝑙𝑦 𝑠𝑡𝑢𝑐𝑘 𝑎𝑠 𝑡𝑜 𝑤ℎ𝑎𝑡 𝑡𝑜 𝑝𝑜𝑠𝑡! 😒
We’ve all been there, and to be honest forcing yourself to create content when you’re not in the mood is the worst thing you can do.
𝐇𝐄𝐑𝐄 𝐀𝐑𝐄 𝐌𝐘 𝐓𝐈𝐏𝐒:
1. Don’t force it. Keep a notebook or notes app on your phone to capture ideas when they come naturally to you.
>> What’s important to your customer right now?
>> Which themes would they resonate with?
>> How could you start a conversation?
2. When it comes to your brand, what do you want to be known for?
I like to think in terms of having 4 pillars of content - these are the things people get to know you for, and they lean into your areas of expertise.
Each one of these ‘pillars’ of content can be broken down into micro topics, but your message stays consistent.
3. Think outside the box.
>> Post about the behind the scenes of your business
>> Share testimonials
>> Interview your customers
>> Offer tips and how to’s
>> Share flashbacks from past events
𝐻𝑎𝑣𝑒 𝑡ℎ𝑒𝑠𝑒 𝑔𝑖𝑣𝑒𝑛 𝑦𝑜𝑢 𝑠𝑜𝑚𝑒 𝑓𝑜𝑜𝑑 𝑓𝑜𝑟 𝑡ℎ𝑜𝑢𝑔ℎ𝑡?
𝐎𝐧𝐞 𝐟𝐢𝐧𝐚𝐥 𝐭𝐢𝐩 - keep a document with all these posts on as you can reuse and repurpose them in the future to save time!