Join the anti-hustle movement and create success on your own terms, WITHOUT sacrificing time with your family OR your own wellbeing 👌


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Adopt a Life-Friendly Business Approach

so that you can thrive in both business and in life

I’m here to empower you to succeed through personalised support, strategic business training and ongoing mentorship. Let’s work together to champion your goals and ignite your potential, so that you can create your very own life-friendly business

You're in the right place if...

  • You’re a woman running a business
  • You’re a self-starter eager to enhance your skills and the way you’re running your business, so that you can finally achieve the success you know is possible
  • Your goal is to build your business in a way that aligns with your family and personal values rather than to hustle your way to burnout
  • You want to learn how to be more productive with your time and stop feeling so overwhelmed, so you can actually enjoy the entrepreneurial journey
  • You’re self aware, resourceful and brilliant at asking for help when you need it (or you want to be more like this!)
  • You value being part of a group and love giving and receiving support.
  • You recognise that when you feel supported, you can achieve so much more.
  • You’re ready and prepared to dedicate time to work ON your business, so that you can show up as the CEO and business owner you know you are.
Sounds good? Keep on reading!

Hi, I'm Erin, The Life-Friendly Business Mentor

I'm a Top 100 #iAlso UK Female Founder,  International Speaker, Author of 'Mumpreneur Evolution' & Host of The Life-Friendly Business Podcast.

I offer a powerful blend of coaching and mentoring to help you untangle your thoughts, identify problems, and grow your life-friendly business.

I've been running my own business since 2008 whilst bringing up my two sons and I’ve helped 1000s of women build a successful business that works in harmony with their life.

I’m here to help you grow and scale your business in a way which enhances, not compromises, your family life and your wellbeing, through my mentoring, masterminds and membership.

From Celebrity Wife Swap to multi-business-owning entrepreneur, via a family move to the Middle East (and back again) I've learned the lessons so you don't have to...Read more about my journey here


No matter where you are on your own business

journey, I have resources to help

So that I can point you in the direction of helpful resources and offers, what best describes your current situation?

1. First steps

Just started my business and not really sure what to do first

View resources

2. Improvement

Running my business for a while but there’s room for improvement

View resources

3. Thirsty for more

Running my business profitably and ready to take the next step

View resources

If none of the above apply, feel free to email me and let me know where you are at

Here's How You Can Work With Me

Click on an option below for more information

Instant Access Self-Led Online Courses

Listen to The Life-Friendly Business Podcast

Podcast for Small business mentor for aspiring women entrepreneurs

Today, we discuss the invisible load that many women, myself included, bear daily. This load includes mental and emotional burdens tied to caregiving, household tasks, and constant decision-making. I share how women often shoulder these responsibilities unconsciously, impacting our focus on work and life. I emphasize the need for breaks to disconnect from this mental clutter.


View episode
Mentoring for women entrepreneurs on motivation

This week I'm talking to Janine Coombes, a Marketing Coach specialising in service offer positioning. 

We discuss offer creation, pricing strategies, and niching. If you've ever felt stuck on what your niche should be, or how you should price your offers, this episode is for you. You won't want to miss her tips on sizzling hot offers and the 3 P's!


View episode

Get ready for a powerful episode about the profound identity shift in women when they become a mother. Amy Taylor-Kabbaz and I share personal motherhood challenges and emphasize the importance of supporting women through this transition. Amy reflects on her career shift to advocate for maternal support through the Global Matrescence Foundation and highlights the societal pressures on mothers. 


View episode

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Having clarity on where you are now and what you want to achieve is a crucial first step for designing your plan for business growth

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Want to know a sure-fire way of saving hours of your precious time?

Where could you be saving time?

If in doubt, choose the kids

Be in the directory and buy the book

Discover our Business Directory for Female Owned Businesses and be inspired by our collection of interviews with women running life-friendly businesses in the book Mumpreneur Evolution: On our terms. Available on Amazon.

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Erin is a Business mentor for female startups

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