Freedom, Flexibility and Purpose
You started your business for freedom, flexibility and purpose.
But somewhere along the way, the invisible load, the pressure to do everything, and the hustle-heavy advice left you stretched thin and second-guessing yourself.
I know that feeling well.
When I left my career in TV production in 2008 after becoming a mum, I dreamed of work that would fit around family life. What followed were years of building five businesses during the caring years, navigating relocations, identity shifts and the constant juggle. I learned the hard way that success only works if the business itself is life-friendly.
Seventeen years on, that lived experience shapes everything I teach. Today, I am a leading voice for life-friendly entrepreneurship in the UK. I mentor female solopreneurs and micro business owners who want to grow sustainably, confidently and without burning out.
If you feel pulled between ambition and responsibility, or you are tired of being told to work as if you have no caring duties and care as if you have no work, you are in the right place. My approach blends strategy, self-leadership and anti-hustle principles so you can build success on your own terms.
There are two ways to work with me:
The Cocoon: Life-Friendly Business Membership
Supportive community, practical training and steady accountability to help you build a sustainable business at your own pace.
1 to 1 Mentoring
Personalised guidance, clarity and strategic support to help you move further, faster, without compromising the life you are building.
Whether you need clarity, stronger systems, more visibility or a business model that genuinely works for your life, I am here to support you.
If you are ready to take the next step, I would love to speak with you.

