Just starting your business and not really sure what to do first?

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Congratulations on making the leap of faith and starting your own business!

I’ve worked with 100’s of startups and typically they often feel overwhelmed with how many things they need to do in their business. The most important thing is to have a strategy so that you know what things are a priority, and what can be done at a later date.

It’s absolutely invaluable to have someone to guide you through your first year, and this is what I am here for!

On this page I've handpicked some resources I think may help.

Let me help you navigate the

Top 5 challenges most people have when starting their businesses:


Getting the foundations in place for a good work/life balance

Do you alternate between feeling guilty that you're working on your business too much at the expense of your life, and then guilty because you feel you’ve neglected your business whilst focusing on other things?

The see-saw of self employment is a tough ride to be on. But it doesn’t need to feel like this.

It's time to adopt a life-friendly approach.

This FREE training will give you an opportunity to explore what this means for you, and what you might need to put in place in order to achieve it.

We will cover:

  • Defining your vision of a life-friendly business
  • The ONE thing you need to have in place
  • Getting more done in less time
  • Using The Cocoon to help you

Getting started and building momentum

You need to have a plan but it's hard when you don’t know what you don’t know.

Don’t be afraid to reach out and ask for help. It’s exhausting trying to learn everything yourself as a solopreneur and you can shortcut your success by surrounding yourself with people who have been there and done that.

This is exactly why I created The Cocoon Business Membership. It's where you can find the training, community and mentorship to build & scale your business in a life-friendly (and affordable) way.


Knowing whether to invest money in support from the get go 

I know that if you’re not earning the money you need in your business just yet, it can be a real dilemma to know whether you should pay for business support. I spent years and years trying to do things on a shoestring budget but I can honestly say that the real traction began when I recognised my weaknesses and got support in those areas.

Whether it's a mentor, an accountant or someone to assist in your business, I’ve recorded a podcast episode and listed useful questions for you to think about when deciding whether it's time to invest.


Feeling confident enough to sell your product or service

It can be a huge change working for yourself instead of an employer, and now selling either your services or something you have created yourself.

One thing my clients often struggle with is selling, because they are feeling low in confidence about putting themselves out there.

You don't have to sell in a way that doesn't feel good to you. Here are some tips to help selling feel less icky.


Validating your business model against the time you have to run it

You absolutely can have a successful, scalable, profitable business that works for you, and your family.

But you need to be savvy. And you need to know that your business model is going to work.

Through The Life-Friendly Business Blueprint self-led course, I'll help you evaluate and modify the blueprint of your business so the foundations you are building on will support the life-friendly business you crave.


Is there something else you're struggling with?

Send me a message here and I will respond personally

Here's how we can work together

Click on an option to find out more


I'm Erin,

I help women design, grow and run businesses that deliver the money and lifestyle they want, without compromising their home life.

I’m the host of the Life-friendly Business podcast, author of Mumpreneur Evolution, and I’ve been featured on BBC Radio 4 and in Forbes as a champion for women who want both a successful business and a life they love.

"Erin has so many different experiences as a solopreneur that she can help at every situation. Doing that she is always very kind and nice. Just one hour talking to her has helped me so much."

- Bettina

"Finding Erin at the beginning of my journey into starting my business was a godsend!
Erin's Cocoon business club has so many training resources that have proved invaluable and I still haven't got through them all!"

- Jackie

"What better way to feel empowered and supported on your own unique business venture than belonging to a brilliant network of amazing mums in business run by the ever helpful and positive Erin Thomas Wong."

- Bonita

Let's stay connected!

I'd love to help you grow & scale your life-friendly business. To keep hearing from me sign up to my regular newsletter for new podcast episodes, free training and top tips.

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